Case Studies – International Merger

communologi case study

International Merger

 

Evaluation

Canadian food industry company merges with European entity

 

Diagnostic

Mission – New Definition: Become the leader in their specific niche

Need for Strategic Alignment: In order to sustain growth, operations strategy must be aligned with sales projections.

 

Treatment

Finance: Financing must scale to support larger entity

Negotiated finance agreements with leading Canadian banks (bringing operational credit from $1.5M to $4.5M + $2M guaranteed by governmental export support organizations)

Designed and implemented payment risk management and FX risk management tools and best practices

 

Sales & MarCom:

Rebranded the company through logo, operational documentation, MarCom materials and website redesign

 

HR:

Established first best practices for talent retention and development achieving 0 turn-over rate

 

IT:

Designed and implemented semi-custom ERP

Designed and implemented Business Intelligence tools based on ERP data

 

Results:

Increased average productivity and revenues by 250%

 

Monitor & Control

Established evolutive KPIs and SOPs in order to maintain and reach new target revenue and productivity goals of the future.

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